Planning

Timetable: 

I made a timetable roughly outlining the whole unit. this just helps roughly stick to a plan and make sure I am always on track. 

Week / Date	Activity / Location	Independent Study
09/09/19 Week 1	Recap some basics on the cameras Start researching documentaries Make the first contact with Unit 10 Client	Start to brainstorm ideas for Unit 10
16/09/19 Week 2	Decide and finalise narrative for Unit 10 video Come to a decision on chosen issue for campaign	Add to constructivism
23/09/19 Week 3	Research surrealism and surrealist adverts Continue with Unit 10 Finalise chosen social issue	Phone client to thoroughly discuss video
30/09/19 Week 4	Add Adobe Bridge to skills and development Continue research on the demographics and psycho-graphics of my audience	Get more photos and videos from Unit 10 client
07/10/19 Week 5	Add to Unit 11 on blog Start finalising Unit 10 video	Make sure UCAS application is done
14/10/19 Week 6	Add lighting to blog Finish Unit 10 video and send feedback form to the client and explain it to him	Ask the client how he wants the final video
21/10/19	Half term
28/10/19 Week 7	Write up and deliver campaign pitch Film and start to edit interviews for documentary	Make model release forms
4/11/19 Week 8	Film more interviews if need be Continue editing documentary Gather more B-Roll	Research existing body image campaigns
11/11/19 Week 9	Finalise identity for the campaign and implement that in the edit of the documentary	Brainstorm logo ideas
18/11/19 Week 10	Identity should be finalised and researched Campaign name and design should also be finished and first draft designs should be drawn up	Sketch logo designs
25/11/19 Week 11	Make sure everything is up to date 25/11/19 – Interim Assessment	Check blog is ready for interim
02/12/19 Week 12	Further research existing charities and campaigns and see how and why they are successful.	Check stats from body charities
09/12/19 Week 12	The documentary should be finished and being finalised Other campaign elements should be in production	Update Reflective Log
16/12/19 Week 13	Everything should be finished at this point and should be getting checked over	Update Reflective Log
23/12/19 30/12/19	Christmas break
06/01/20	No production should be happening. Just evaluation and refining all elements of the campaign.	Finalise every element of Unit 9
13/01/20 Week 14	Final deadline 14 January

Trello Board: 

https://trello.com/b/WYwfzJ17/unit-9

My Trello board is in constant use and is the one linked above that I will be constantly updating and commenting on its progress in this part of my blog. I have used Trello to start organising and planning my campaign. I find to-do lists are the best way for me to complete tasks. 

Brainstorming social issues for the campaign:

I made a mind map about which different social issues I am interested in. I chose different topics that I am interested in and then went more in-depth. I have decided to choose Fashion. At the moment, I am still deciding if I want to discuss body image/ representation or if I want to go in-depth about the actual industry. 

Planning my poster:

These were some ideas I had for my poster. I need to consider everything on my poster. I will have already produced a logo for my campaign which will go on there as well as a slogan. the most important thing on the poster in the image as it sells the whole campaign, and the campaign details so people can follow and support.

Campaign Logo Designs:

These were some ideas for a logo. My campaign will be called BeYouTiful. It is an interpretation of the word beautiful. The main goal of my campaign is to allow people to be comfortable in their own skins and to be themselves. So I wanted the logo to incorporate both bold and elegant elements at the same time. My favourite design at the moment is the one that is circled. I like the way the word 'you' is vertical and italic and has a handwritten and more personal element. This is just a first draft at the moment and the final design could end up being very different.