Final Production

A full evaluation of each product and the assignment overall can be found in my Evaluation.

Final Identity:

This is my final logo. I tried a few different designs and experimented with different arrangements which are in 'skills development and experimentation.' Overall, I decided that the simpler logo is a lot more effective. I went with simple fonts and colour schemes as I think it stands out yet is still elegant. I am happy with my final logo and think it will work well on all platforms, i.e documentary or poster. 

Documentary:

I am really proud of my final documentary. Throughout the whole assignment, I spent the most time producing and editing my documentary. I wanted the final product to be as professional as possible. I maintained the same simplistic theme, in terms of the logo and colour scheme used throughout the documentary that is throughout all the other elements of my campaign. Overall, I am really happy with the final product.    

First portrait poster:

This is my first portrait poster. I am really happy with how it turned out. I wanted to produce two posters, one that clearly stated the message of the campaign and one where the message was less obvious. I feel that this poster conveys a strong message of confidence within one's self without having to spoonfeed that message to the audience. I really liked how the final product turned out. It has the basic conventions of a campaign poster such as the social media accounts and the logo and slogan being visible. However, unlike a normal poster, there is less writing. I am relying solely upon the image to explain for itself. I think this is effective and matched the tone of my campaign.  

Second portrait poster:

This is my second portrait poster. Again, I am really happy with how it turned out. With all three of my posters I wanted there to be a clear theme to help create continuity throughout the whole campaign, however, I didn't want the designs to be repetitive. With this poster, I wanted the message of the campaign to be a bit clearer and more obvious. Similar to the last poster, they have some of the standard conventions like social media accounts and logo/ slogan. However, the difference with this poster is the use of a hashtag to help spread the campaign across more platforms and the fact that the model is holding the logo/ hashtag on the paper. I think this effective as it reinforces the message to be yourself and again conveys a strong message of self-confidence. 

Landscape/Billboard:

The explanation for this poster is pretty much the same as the one above as the design is the same, it's just the layout that differs. With this poster, I wanted it to be similar to the second portrait poster above but just in a different layout. I think by having posters and billboard designs it helps spread the campaign across more platforms and allows more people to be able to share it and therefore more people to follow the campaign. 

Second landscape/ Billboard:

This is pretty similar to the first billboard but it just explains the campaign a little bit better and just clarifies what Be You Tiful is about. 

Instagram account:

Twitter account:

Facebook account:

Above are three mock-up examples of what my social media profiles would look like on Instagram, Twitter and Facebook. In terms of what they look like, I was trying to get it as close as possible but obviously, it would look better if I actually created the accounts. I think as a rough idea they do the job and are effective. Again they keep the same theme as the posters and documentary have and help create continuity throughout the whole campaign.